Firefox and Selling a Wine of the Month Club Online

Firefox is one of those great success stories.  They shouldn’t have ever made it, but they did.  They entered a business (browsers and email programs) which is incredibly competitive both in terms of programming, but also in terms of marketing.

I mean, would you want to compete with Microsoft and Google?

I wouldn’t, but then again my wine of the month club is competing with names like the New York Times, Wall Street Journal, Los Angeles Times and even Sunset Magazine.  I guess that doesn’t make for an easy entry point into the market either.

What I take from Firefox and from Mozilla is that through technology small companies have an opportunity to fight against much larger competitors.  That’s what I’m hoping to do.

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