The web is swamped with new standards, programming languages, and other “goodies”. Some of these new technologies give birth to very neat ways of conveying a message to the web site visitor. Clever, flashy, never seen before… Wait a minute. Can’t load applet? What?
Yes, for years they told you “The best web site in the world is worthless if no one finds it”. True. So why do these same people design web sites that are not compatible with anything but the newest version of the major web browsers, only one type of web browser, or design Web Sites that require a very recent CPU in order to display at a normal speed?
It seems that too many high tech companies lose sight of the world that their clients live in. They seem to forget that not everyone checks for web browser upgrades on daily basis, or purchase a new computer every couple of years to keep up with the standards. Not everyone uses Internet Explorer, few people have the patience to watch a Flash opening each time they visit the Web Site, and even less people know what “This page was designed for 1024×768 or higher resolution.” means.
As I was recommended by Chicago SEO Services, in the everyday design of web sites you need to use the most up to date standards, not the most up to date gadgets supported by five percent of the web population. What does that mean? It means more people will see your page the way it was actually meant to be seen, search engines will better crawl your website & give it better rankings, people they will be able to read everything you have to say, and the design will not cost you as much as your business plan or a “High Tech Web Site” from the other guys.